Leading Recycled Tire Products Company Launches Social Media Campaign
BALLICO, CA (August 5, 2010)— Rubber Bark™, one of the largest recycled rubber companies on the west coast, is launching its online social media campaign, in collaboration with Manex, a manufacturing consulting firm.
The campaign, funded by a grant from CalRecycle under its Tire Business Assistance Program (TBAP), will include a Wikipedia page detailing the company’s progress and products, a Facebook profile with timely updates on events and product deals, and a LinkedIn account enabling Rubber Bark™ to network with other companies and expand its market base.
“It’s the next step for our company,” said Rubber Bark™ Chief Executive Officer Jana Nairn. “As far as marketing and exposure goes, we are trying to stay ahead of the pack.”
Many organizations, including mid-sized companies such as Rubber Bark™, are employing social media as part of their communication approaches. According to an article on Mashable, one of the leading websites on social media, a study done by The University of Maryland’s Smith School of Business earlier this year concluded that one in five small businesses are integrating social media into their practices.
“It’s a way to reach more people faster,” said Robert Nairn, Chief Financial Officer of Rubber Bark™. “We think it’s important to have a lot of information about Rubber Bark™ available in different mediums.”
The campaign will be ongoing and will include special promotions and information about Rubber Bark™ as well as give details on its efforts to remain an environmentally friendly product and cost effective landscape and playground covering.
About the company:
Rubber Bark™ is manufactured by Ag Link, Inc., a major recycled tire product manufacturer affiliated with tire recycler Golden By-Products, Inc. Established in 1994, Ag Link, Inc. is the largest producer of rubber products on the west coast.
Woohoo! Along with this shiny new blog, Rubber Bark™ is off to a great start!
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