Reduce Your Carbon Footprint with Rubber Bark's New Tire Campaign

We are on a roll here at the Buzz, with lots going on surrounding our new campaign urging customers who buy a new set of tires to buy a bag of Rubber Bark™ as well. 

Rubber Bark™ Pushes For Sustainability With Every Tire Purchase

BALLICO, CA (April 27, 2011) – With every set of new tires purchased Rubber Bark™, a leading recycled tire product manufacturer in northern California, sees opportunity to invest back into the environment.  Joining the momentum of the green movement sweeping the state and the nation, Rubber Bark™ emphasizes the need for consumers to offset their carbon footprint by buying a 40 lb bag of Rubber Bark™ each time they buy a new set of tires. 

“One bag of Rubber Bark™ weighs about 40 pounds which is practically equivalent to the useable rubber from four car tires,” explains Jana Nairn, CEO of Rubber Bark™. “It is available in seven great colors and one bag will cover five to ten square feet depending on the depth installed – great for a small flowerbed or planter box.”

According to the California Environmental Protection Agency Air Resources Board, every year about 30 million new tires are purchased in California, resulting in millions discarded. Regulations require residents to discard of tires properly or else they have the potential to be dumped on the side of highways or thrown in overflowing landfills across the state.

“It’s important for individuals to be aware of and keep their carbon footprint minimal,” CFO of Rubber Bark™ Rob Nairn said. “Buying one bag of Rubber Bark ™ is an easy solution to ensure your tires don’t end up in landfills or illegally dumped.”

Rubber Bark™ is made in a tire recycling facility specifically designed to tear apart used tires and create wire free rubber mulch suitable for playgrounds and landscaping.  Using Rubber Bark™ gives California tires a second, third, or fourth life as a useful product without creating waste.

The concept of buying a bag of rubber mulch along with new tires allows individuals to drive the market in an eco-conscious direction when making an everyday purchase.  If as little as 20 percent of Californians participated in this program it has the potential to greatly reduce the carbon footprint of profuse and improper tire disposal.

Currently, consumers would need to contact Rubber Bark™ directly or visit one of their many resellers to make the purchase.  Distribution through tire dealers is not yet established, however Rubber Bark™ is looking for tire dealers interested in carrying the product as part of this full circle program.

For more information about Rubber Bark™ go to: www.rubberbark.com